Groomer, we're here to help you start retailing like a boss!
Learn how to help more dog owners (and get paid) with these resources:
Elevate Your Salon with Groomer Services Retail Programs
Using the form below, upload your grooming business's Sales Tax License and Resale Certificate and submit*. Our team will verify your details and create your custom retail account. That means tax-free retail orders delivered right to your door!Lean into the 'Cute Factor'
Accessories are great retail items to present to the owners. They embody the love and pride owners have for their pets, making them irresistible purchases. Additionally, their affordability encourages spontaneous buys, which can significantly contribute to your bottom line. Whether it's for a holiday, a seasonal touch or a spontaneous treat, always take the opportunity to showcase your range of accessories following client appointments.
Top Tip: If you sense a customer has their eye on a specific bandana or bow, offer to try it on their pet. This simple gesture often seals the deal.
At-Home Freshness
Dogs are bound to get stinky between appointments. Offering simple, convenient ways for your customers to freshen their pets helps them solve a problem and puts more money in your pocket.
Top Tip: Make note of the owner's scent preferences in your client notes. Offer those colognes and/or shampoos to them for those in-between grooms touch-ups.
Educating Your Clients
Pets coming in with mats and tangles can be frustrating. Taking the time to inform your customers on how to properly maintain their pets' coats has endless benefits. It helps build the trust between them and you, eliminates future frustration and presents the opportunity for you to sell retail items.
Top Tip: Having these items in store allows you to sell directly to the customer rather than relying on them to follow through on their own.
Prioritizing Health
As a groomer, you're seeing pets up close. If you notice potential health issues that can be addressed at home, offer solutions with your retail products. This can include dental health, nail and ear care items.
Top Tip: Present options. Giving pet owners different options lets them feel in control. Regardless, you're helping the pet and the reaping financial reward, too.
Calming an Excited Dog
Pets and owners are excited to reunite after the groom. This can pose as a major obstacle for selling items to the owner. Thankfully, there are ways to take control of the situation.
Top Tip: Try asking customers if they are interested in products when booking their appointment or dropping off their pet. This ensures a seamless pickup experience for customers who are in a rush.
Managing your retail.
We've gathered some top tips on inventory and pricing to set you up for success.
Inventory
A benefit of retail is that you can manage your products however works best for you and your grooming salon. Use a grooming software, such as Petsked? Great. Sticking to trusted pen and paper? That works, too. Whichever you prefer, having updated inventory records is vital to keeping your customers' favorites stocked.
It's important to track each item's:
- Target quantity goal
- Quantity in stock
- Number of units sold this month
- Restock needs
Download our Inventory Management Sheet and stay prepared to add any needed retail items while placing your grooming supplies order.
Pricing
Setting the right prices is crucial for ensuring your business profits. While there's no one-size-fits-all approach to pricing, setting a standard profit margin provides a strong guideline. Regular, comprehensive reviews of your inventory will enable you to assess whether your pricing strategies are effective or require adjustments.
For example, if you want your margin to be 50% on the following products:
| Item | Your Cost | Retail Price |
| Bark2Basics Salon Scents | $9.99 | $19.98 |
| SureGrip Curved Slicker Brush for Dogs, Large | $6.99 | $13.98 |
| Tropiclean Fresh Breath Oral Care Foam, 4.5 oz | $12.99 | $25.98 |
When reviewing inventory, you may notice your clients haven't bought a certain item. In that case, try running a special on it for a slightly lower price. Should the item garner attention during the promotion, it could indicate a more appealing price point.
Still not sure where to start?
We've picked some low-risk products for you.
Let retail solve your revenue void.
You can only groom so many dogs in a day. Adding groomers, moving to a bigger space and/or expanding your services can all lead to additional revenue, but at what cost and risk?
Hiring Groomers
This presents many challenges, including finding reliable people and the resources required to properly train someone.
For tips on how to find candidates with potential, Paragon Pet Grooming School has you covered. Read their tips.
Adding Salon Space
One of the biggest assets of your grooming business is its space. Whether you're mobile or in a brick and mortar, moving to a different space has many obstacles.
Allow retail to generate additional revenue that can be reinvested in your business.
Expanding Services
Purchasing a mobile grooming van and offering additional spa packages are just a few examples of how groomers can expand their services.
The initial efforts to expand services can be daunting and challenging to manage. For the then and now, trust Petsked grooming software to help simplify and grow your business.
Ready to grow your retail business?
Email or Call :: Damien Garber
605.782.0512
dgarber@groomerschoice.com